United Bank for Africa’s (UBA) Group Head of Marketing and Customer Experience, Ramon Olanrewaju, has been formally recognized as one of the Top 50 Men of Impact 2025 by The Industry Newspaper, cementing his status as a titan in Nigeria’s integrated marketing communications (IMC) landscape.
This prestigious award is far from an isolated accolade; it is the latest milestone in a career consistently defined by visionary leadership, groundbreaking campaigns, and a profound commitment to shaping the industry’s future.
The award, which celebrates individuals who drive innovation, shape policies, and champion diversity and inclusion, finds a perfect recipient in Olanrewaju.
His journey to this point is illuminated by a series of notable achievements that showcase his influence both within UBA and across the broader marketing sphere.
A Track Record of Excellence and Innovation
Ramon Olanrewaju’s reputation is built on a foundation of tangible results and industry recognition. Prior to this latest honor, his work had already garnered significant acclaim:
* Multiple Marketing Edge Award Wins: Under his leadership, UBA’s marketing campaigns have repeatedly been celebrated at the annual Marketing Edge Awards. These include wins for “Above-the-Line Campaign of the Year” and “Best Integrated Marketing Campaign,” acknowledging his ability to weave together multi-channel strategies that deliver powerful brand narratives and business results.
* Brand Communicator Recognition:
He has been previously recognized by Brand Communicator for excellence in financial services branding, highlighting his pivotal role in strengthening UBA’s position as Africa’s global bank.
* Driving UBA’s Brand Dominance: Internally, Olanrewaju is credited with steering the marketing strategy for some of UBA’s most impactful initiatives. This includes the highly successful “Free 4 Million Transactions” campaign, which not only demonstrated customer-centricity but also significantly boosted digital banking adoption.
Furthermore, his strategic oversight of the bank’s flagship #UBARedTV platform has been instrumental in merging entertainment with banking, creating unique content that resonates deeply with a younger, dynamic audience across Africa.
More Than a Marketer: A Shaper of the Industry
The “Men of Impact” title speaks to an influence that extends beyond corporate success. Olanrewaju has established himself as a thought leader and a mentor.
He is a frequent and insightful voice at industry forums and conferences, where he shares expertise on the convergence of branding, technology, and customer experience.
His commitment to “promoting diversity, equity, and inclusion” is evidenced in his leadership approach and the diverse, talented teams he builds and empowers, fostering the next generation of marketing leaders in Nigeria.
The theme of the award event, “Empowering Men: Achieving Balance in a Fast-Paced World,” aligns closely with Olanrewaju’s professional philosophy.
In a high-pressure industry, his sustained success and innovative output demonstrate a mastered balance of creative ambition, strategic discipline, and a clear focus on well-being.
This recognition is more than a personal triumph for Ramon Olanrewaju; it is a reflection of UBA’s culture of excellence and its commitment to leading not just in finance, but in creativity and innovation.
By celebrating leaders like Olanrewaju, The Industry Newspaper rightly spotlights the driving forces behind a modern, vibrant, and globally competitive Nigerian marketing industry.
