Amid the vibrant swirl of colours, music, and cultural pride at this year’s University of Lagos Igbo Cultural Day, one brand effortlessly commanded attention—Cruncha by AllFlavors Supreme Foods. While numerous brands showed solidarity with the event, none captured the hearts (and taste buds) of attendees quite like this homegrown snack sensation.
From the moment the festivities began, crowds flocked to the Cruncha stand, drawn by its array of delicious, organic flavours—each proudly crafted from natural Nigerian ingredients. Mr. Okwuagwu Olisaemeka Victor, National Sales and Marketing Manager of AllFlavors Supreme Foods, beamed with pride as he engaged with excited students and guests, sharing the brand’s story. “Cruncha isn’t just a snack; it’s a celebration of what Nigeria’s soil can produce,” he told DaScenario amidst the rhythmic beats of Igbo cultural performances.
The event, which brought together royalty, elders, lecturers, and students, carried a deeper message—the urgent need to preserve Igbo heritage against the tide of fading traditions. In this setting, Cruncha’s presence was symbolic: a modern product rooted in indigenous value, mirroring the cultural revival the day championed.
Okwuagwu, himself a UNILAG alumnus, emphasized Cruncha’s health benefits, nationwide availability, and growing international appeal. But beyond business, his pride lay in empowering the younger generation, offering them a taste of heritage wrapped in innovation. As the day unfolded, one thing was clear—Cruncha didn’t just feed appetites; it fuelled a movement. And with such resonance, this is only the beginning of its flavorful journey.
WATCH VIDEO OF INTERVIEW ON LINKDIN:
https://www.linkedin.com/posts/da-scenario-tv-217499250_cruncha-allflavorssupremefoods-activity-7360691677159636992-BtEH?utm_source=share&utm_medium=member_desktop&rcm=ACoAAD4CBvMBW8pglbLOuDFFTYvJ8pPUHriMK4w
