Following its recent mutual disengagement from Ogilvy Africa, Airtel Africa has announced the appointment of Publicis Groupe Africa as its integrated marketing partner across 12 key African markets; marking a strategic collaboration aimed at delivering creative, data-driven brand experiences.
According to media reports, the partnership spans markets including Congo Brazzaville, Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi, and Madagascar, with discussions ongoing in additional markets.
“This partnership is not only a win for Publicis Groupe Africa but a testament to truly borderless, collaborative, and future-forward marketing across the continent.
We deeply value Airtel’s confidence in our team and look forward to our partnership and building something truly impactful together,” said Koo Govender, CEO of Publicis Groupe Africa.
As one of Africa’s leading providers of telecommunications and mobile money services, Airtel Africa is committed to transforming lives by connecting the unconnected, empowering the financially excluded, and bridging the digital divide across its footprint.
With a focus on innovation, inclusion, and accessibility, Airtel Africa continues to be one of the continent’s most impactful brands.
The collaboration brings together Publicis Groupe Africa and its affiliate in Nairobi, The Partnership Africa, combining best-in-class strategy, creativity, storytelling, media, digital expertise, and data to support Airtel’s long-term brand vision.
Thanks to the extended capabilities of its affiliate network, this partnership will enable the delivery of scalable, market-relevant campaigns while maintaining cultural nuance and local engagement.
This partnership represents a long-term commitment to transforming the way Airtel Africa engages with communities and customers across the continent, solidifying its position as a transformative leader in the African telecom space.
Airtel Africa currently operates in 14 countries in Africa with a total customer base of over 163 million. The new marketing partnership marks a renewed focus on delivering unified brand messaging and enhancing customer connection across the continent.
