FirstBank Launches ‘DecemberIssaVybe’ Campaign, Celebrates Festive Season With Exciting Activities

FirstBank of Nigeria Limited has officially launched its annual ‘DecemberIssaVybe’ campaign, aimed at creating excitement, joy, and memorable experiences for its customers and the public throughout the festive season.

The campaign, renowned for blending entertainment, lifestyle, and culture, will feature a variety of events and activities, including concerts, theater performances, and other festive celebrations to close the year in style.

FirstBank emphasizes that ‘DecemberIssaVybe’ aligns with its commitment to promoting shared experiences while delivering exceptional value to its customers.

In a statement, the Group Head of Marketing & Corporate Communications, Folake Ani-Mumuney, highlighted the bank’s vision for the campaign:

“We are thrilled to announce the return of the ‘DecemberIssaVybe’ campaign, which is designed to connect people, celebrate culture, and bring happiness as the year wraps up. FirstBank remains committed to enriching lives and creating unforgettable experiences for Nigerians.”

She further added, “As always, we look forward to making this season a memorable one for our customers, partners, and the community at large.”

The ‘DecemberIssaVybe’ campaign has, over the years, become a symbol of celebration during the yuletide season, helping individuals and families enjoy the holidays through various sponsored events.

With this initiative, FirstBank continues to reinforce its role as a driver of culture, entertainment, and community engagement, reaffirming its position as a trusted financial partner to millions of Nigerians.