This year’s campaign, themed “Connecting at the Roots – Connecting Communities through Digital Tools,” will run from 1st to 21st June, 2025, and focuses on supporting communities that continue to face barriers to digital access and connectivity.
MTN Nigeria kicked off on Sunday 1st June with trainings across different locations in Lagos where staff of the company volunteered to delivered training in valuable areas such as digital marketing and personal branding and employability skills.
In line with the Group-wide campaign theme, MTN Nigeria is implementing a series of grassroots initiatives aimed at expanding digital inclusion and connectivity in underserved areas.
Planned activities include equipping schools and community youth centres with devices, digital literacy workshops, deployment of community Wi-Fi access points, support for digital entrepreneurship and the establishment of an all-in-one Y’ello Pods across the country that will provide a digital hub for learning and support financial inclusion.
Speaking at the opening ceremony held in Lagos, Chief Executive Officer, MTN Nigeria, Karl Toriola, said, Y’ello Care matters to us because we’re a digital company and we’re operating in an environment where there are so many needs. At MTN Nigeria, we care, and we want to show our direct connection and responsibility to the communities we operate in.
Now in its 18th year, Y’ello Care is a groupwide flagship MTN employee volunteering initiative that encourages MTNers to volunteer their time and expertise to support positive social change.
The campaign reflects MTN’s purpose to enable the benefits of a modern connected life for everyone and is anchored in the company’s core values.
In 2024, in a remarkable demonstration of corporate volunteerism, MTN staff, through the Y’ello Care initiative, reconstructed a school block at Iwerekun Community High School, Lakowe.
This effort has restored hope and significantly improved learning conditions for both students and teachers.
For further information, updates on “21 Days of Y’ello Care” and MTN Nigeria’s commitment to social development, please visit yellocare.ng or follow us on social media.
About MTN Nigeria
MTN Nigeria is one of Africa’s largest providers of communications services, connecting over 84.1 million people in communities across the country with each other and the world. Guided by a belief that everybody deserves the benefits of a modern, connected life, MTN Nigeria’s leadership position in coverage, capacity, and innovation has remained constant since its launch in 2001. MTN Nigeria is part of the MTN Group – a multinational telecommunications group, which operates in 16 countries in Africa and the Middle East.
To learn more about MTN Nigeria and its various initiatives, visit: http://www.mtn.ng
