Nigerian Breweries Plc has once again proven its commitment to innovation in the brewing industry with the unveiling of Legend Draught, a premium addition to its renowned Legend Extra Stout brand. The launch took place during an exclusive Black and Gold-themed event in Lagos, showcasing a sophisticated fusion of tradition and modernity.
The new draught stout is a game-changer, combining the rich, bold flavors of Legend Extra Stout with a smooth, velvety texture that defines premium draught beers.
A Night to Remember
The star-studded launch event was held on Friday, December 20, 2024, with guests treated to a dazzling night that perfectly mirrored the luxury and elegance of the new product. Live demonstrations of the draught pour captivated attendees, while curated beer tastings highlighted the unique attributes of Legend Draught.
Speaking at the event, Ifeyinwa Madu, Senior Brand Manager for Legend & Goldberg Black, explained the vision behind the new product:
“At Nigerian Breweries, we continually seek to innovate and deliver our consumers with experiences that transcend the ordinary. Legend Draught represents the perfect blend of tradition and modernity—a true testament to our dedication to delivering premium quality and creativity in every glass.”
Crafted for Stout Lovers
Legend Draught elevates the art of stout brewing, offering a bold yet smooth drinking experience. It is specially crafted for those who value premium quality, combining the legendary taste of Legend Extra Stout with the innovative smoothness of draught beer. Each sip delivers a new level of stout enjoyment, redefining how consumers appreciate their favorite drink.
From January 2025, Legend Draught will be available in select outlets across Nigeria, catering to stout enthusiasts aged 18 and above.
Redefining Stout Craftsmanship
The launch of Legend Draught signals a bold step for Nigerian Breweries in blending tradition with cutting-edge brewing techniques. Guests at the launch experienced the perfect pour and an exclusive introduction to the unique qualities of the new stout.
As the premium draught stout enters the Nigerian market, it promises to transform stout consumption by offering a luxurious drinking experience like no other.
Raise your glasses and toast to a bold new era with Legend Draught—a true innovation in brewing craftsmanship!
