Wema Bank Valentine Campaign: Couple Wins Celebrity Performance at Wedding

A Nigerian couple will enjoy a live celebrity performance at their wedding this Valentine’s Day after emerging winners of the Wema Bank Valentine campaign.

The bank announced on Thursday that Rita Ndukwe and Jemil Adama will receive the surprise performance at their wedding on 14 February 2026.

The initiative forms part of Wema Bank’s Valentine campaign themed “Evolution of Love, Powered by Wema Bank”, launched earlier this month.

Why it matters

Valentine-themed corporate campaigns have become increasingly competitive in Nigeria’s banking industry, as lenders seek stronger emotional connections with customers.

Wema Bank linked this year’s promotion to the recent upgrade of its digital banking platform, the ALAT App, tagged “ALAT: The Evolution”.

The campaign invited singles, friends, couples and married partners to post one-minute videos sharing how their love stories have evolved over time.

At 3 p.m. on 12 February, the bank revealed the winning couple who would receive what it described as the “ultimate love experience”.

A statement from the bank said the campaign was inspired by “the journey of love across self-love, friendship, romantic relationships and marriage”.

Public reaction

Online, anticipation has centred on which celebrity artiste will perform at the wedding.

Social media platforms have seen growing engagement as users speculate about the surprise act.

The bank said updates would continue via its verified handles, encouraging followers to use the hashtag #ALATEvolutionOfLove.

Corporate statement

In its announcement, the bank described the initiative as celebrating love in its evolving forms.

“Evolution Of Love, Powered by Wema Bank” called on singles, friends, lovers, and married couples to post a 1-minute video sharing their love journey and how it has evolved over the years,” the statement said.

The bank added that the winning couple would receive “a celebrity artiste performance live at their wedding on February 14th.”

What’s next

The identity of the performing artiste is expected to be revealed ahead of the Valentine ceremony.

For the couple, the prize transforms a private milestone into a nationally followed event.

For Wema Bank, it is another attempt to position its digital banking platform as part of customers’ everyday life moments.