As the highly anticipated 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) approaches in May this year, malt brand Amstel Malta and cola giants Pepsi have disclosed their reasons for supporting the event as headline sponsor and technical sponsor, respectively.
During a media event organized by Multichoice in partnership with Africa Magic in Lagos, representatives from both brands fielded questions from the media regarding their longstanding involvement with the prestigious awards ceremony and their role in the upcoming milestone edition.
Francis Obiajulu, Senior Brand Manager of Amstel Malta and Hi-malt at Nigerian Breweries Plc, expressed excitement about their continued partnership with the AMVCA as headline sponsor since its inception. He emphasized the significance of this milestone, marking a decade of celebrating African creativity and excellence. Obiajulu highlighted Amstel Malta’s commitment to nurturing talent and promoting African entertainment, citing their pioneering initiative, the Amstel Malta Box Office (AMBO), which has groomed numerous stars over the years.
Segun Ogunleye, General Manager of Marketing at Seven-Up Bottling Company, representing Pepsi, reiterated the brand’s dedication to contemporary content. He emphasized Pepsi’s alignment with the creative economy and its history of collaborating with influential figures in the music industry. Ogunleye teased attendees with memories of past collaborations, including performances by iconic artists such as Lagbaja and Tiwa Savage. He hinted at exciting surprises for the 10th edition, encouraging attendees to prepare for a memorable experience.
Dr. Busola Tejumola, Head of Content and West Africa Channels at MultiChoice, welcomed guests and highlighted the significance of the 10th AMVCA as a celebration of African storytelling excellence. She emphasized the awards’ role in nurturing talent and advancing careers within the African film industry.
The two-day celebration of the 10th AMVCA will commence on May 10 with events dedicated to young filmmakers and content creators, followed by cultural celebrations in the evening. The climax will be the Award Night on May 11, honoring outstanding achievements in African cinema.
In addition to Amstel Malta and Pepsi, other sponsors of the 10th AMVCA include Promasidor, Martell, TECNO, Verve, QuickTeller, Tiger Beer, MTN, and Indomie. The event promises to be a memorable occasion, showcasing the best of African talent and creativity.
