Nigerian entrepreneur and philanthropist Obinna Iyiegbu, popularly known as Obi Cubana, recently addressed a social media stir concerning the designation of his “next of kin.” The controversy began when his adopted son, Chidi, posted a TikTok video humorously declaring himself as the heir to Cubana’s legacy, stating, “Nothing do my shoulder, I just realise say I be next of kin” .
In response, Obi Cubana took to Instagram to share a photo with his biological son, Alex, captioning it, “Ancient and Modern, eyes on the ball! @dtwalx aka Next-of-kin!” . This move was interpreted by many as a subtle affirmation of Alex’s position as his rightful heir.
The public nature of this clarification sparked mixed reactions across social media platforms. While some users understood the need for setting the record straight, others criticized the manner in which it was handled, suggesting that such family matters should be addressed privately to avoid potential embarrassment.
Adding to the discourse, Ebele Iyiegbu, Obi Cubana’s wife, commented on the situation, stating, “Only on social media will you hear your history from strangers” . Her remark highlighted the complexities of public perception and the challenges of managing personal narratives in the digital age.
This incident underscores the influence of social media on personal relationships and the importance of clear communication within families, especially those in the public eye.
