On Saturday, October 26, 2024, Arla Foods Nigeria emerged as a top winner at the 2024 BrandCom Awards, securing four major accolades in a ceremony that celebrated the continent’s most impactful brands, agencies, and marketing leaders. Held at the Landmark Event Centre in Victoria Island, Lagos, the BrandCom Awards recognized those shaping the future of marketing across Africa.
Arla Foods Nigeria proudly took home awards in the following prestigious categories: Dairy Company of the Year, Dairy Brand of the Year for its flagship brand, Dano Milk, Butter Brand of the Year for Lurpak, and CMO of the Year, Dairy, awarded to Ifunanya Obiakor, Head of Marketing for Arla West Africa.
This sweep of awards reflects Arla’s dedication to offering nutritious, high-quality, and affordable dairy products to Nigerian families, from the creamy, delicious taste of Dano Milk to the premium quality of Lurpak Butter.
Celebrating the honor, Ifunanya Obiakor stated, “These awards are a true honour and reflect Arla’s commitment to nourishing lives and bridging the gap in dairy accessibility across Nigeria.
Winning in four major categories fuels our team’s dedication to driving quality, innovation, and positive impact for our consumers. This recognition inspires us to keep setting higher standards in the dairy industry, making nutritious products accessible to every Nigerian household.”
A Landmark Year for Arla Foods Nigeria
Arla’s achievement at the BrandCom Awards crowns an impressive year filled with strategic campaigns and partnerships that have strengthened its relationship with consumers. Earlier in 2024, Arla launched the #NothingLikeMilk campaign to mark World Milk Day, spotlighting the health benefits of Dano Milk and emphasizing its quality. The campaign underscored the brand’s mission to make quality dairy products accessible to all Nigerians.
Arla also made headlines with a high-profile partnership with the popular reality show, Big Brother Naija Season 9, connecting the brand with millions of viewers across the nation. This partnership placed Arla products at the heart of Nigerian pop culture, making Dano Milk a household name in even more homes.
In addition, Arla introduced the #FuelTheirFuture Back2School campaign, an initiative aimed at encouraging Nigerian parents to provide their children with wholesome nutrition to support growth and learning.
Recently, Arla introduced two new products: Dano Cool Cow Evaporated Milk and Dano Full Cream Evaporated Milk, both of which received enthusiastic welcomes from fans of the brand. The brand further amplified its reach with the addition of Nollywood star Funke Akindele as a brand ambassador, bringing added star power to Arla’s mission of making high-quality dairy accessible to every Nigerian household.
Commitment to Local Farmers and Food Security
Arla Foods Nigeria’s dedication goes beyond just producing dairy products; it also includes a strong focus on empowering Nigerian communities and contributing to sustainable development.
Through initiatives like the Damau Household Milk Farm Project and the Arla Farm Open Day in Kaduna, Arla works to support local dairy farmers, bolster food security, and advance the nation’s dairy industry. These initiatives showcase Arla’s commitment to fostering sustainability and building resilient communities across Nigeria.
As Arla Foods Nigeria continues to grow, it remains committed to providing Nigerian families with nutritious, affordable, and high-quality dairy products, further cementing its role as a leader in the dairy sector. These recent wins highlight Arla’s influence in the Nigerian market and set the stage for continued impact on Nigerian households.
